If you love cooking and dream of sharing your recipes through YouTube videos, you might sometimes feel discouraged after seeing how some cooking channels fail to grow. Many aspiring creators often wonder why cooking channels struggle or even shut down despite putting in years of effort.
Recently, a cooking creator named Nalini Unagar made headlines after closing her YouTube channel. She had been running it for nearly 3 years and had invested more than 8 lakh rupees into equipment, ingredients, and production. Unfortunately, the income from her channel never matched the huge amount she had spent. Disheartened by the results, she eventually sold all her video-making gear and stepped away from YouTube.
But Nalini’s case is not unique. Many people jump into YouTube hoping to earn big, but only a few actually succeed. The reality is that success doesn’t come overnight—sometimes, creators face challenges because of avoidable mistakes in their content strategy, consistency, or audience engagement.
In this article, we will guide you on how to build a successful cooking channel step by step. We’ll also highlight the common mistakes that can stop your channel from growing, so you can avoid them from the start. And to inspire you further, we’ll share details about 5 cooking channels on YouTube and how much they earn on a daily basis.
So, if you’re serious about turning your passion for cooking into a successful YouTube journey, keep reading till the end!
Why Do Cooking Channels Stop on YouTube? – Top 5 Cooking Channels in India
Before we dive into the steps of building a successful YouTube channel, let’s first take a look at some of the most popular cooking creators in India.
The reason for this is simple—when you see how these YouTubers have grown in the same category, you’ll feel motivated to keep moving forward instead of giving up like many others, including the case of Nalini Unagar. Their journeys prove that with the right approach, consistency, and creativity, success on YouTube is very much possible.
In this article, we’ll not only guide you on how to grow your own cooking channel but also highlight the common mistakes you should avoid. And to inspire you further, we’ll introduce you to 5 leading cooking channels from India along with their achievements and earnings.
- Aja Kitchen
In the world of cooking channels, Aja Kitchen has established itself as one of the biggest names on YouTube. With around 27.7 million subscribers and more than 2,262 uploads, the channel keeps viewers engaged with a wide range of recipes.
When it comes to popularity, the numbers speak for themselves—Aja Kitchen has crossed 17.5 billion views. According to Social Blade estimates, the channel earns anywhere between $550,000 and $1.6 million, which roughly translates to ₹4.6 crore to ₹14 crore per month.
- Village Cooking Channel
The second spot in the list of popular cooking YouTube channels goes to the Village Cooking Channel. This channel has gained a massive following with more than 27 million subscribers, making it one of the largest cooking communities in India.
So far, the creators have uploaded around 233 cooking videos, and their simple yet authentic village-style recipes have attracted viewers from all over the world. The channel has crossed an impressive 7.85 billion total views, a milestone that very few Indian cooking channels have achieved.
According to Social Blade estimates, the Village Cooking Channel earns approximately ₹2 lakh to ₹6 lakh per month, reflecting how traditional cooking can also create a global impact when shared consistently and creatively.
- Nishamadhulika
At number three, we have one of the most beloved cooking creators in India—Nisha Madhulika. Known in almost every household, her channel has built a loyal audience of 14.6 million subscribers. Over the years, she has shared more than 2,300 recipe videos, making her a trusted name for home-cooked dishes.
Her content has been watched an incredible 3.31 billion times on YouTube, which reflects just how popular and relatable her recipes are. According to income reports, Nisha Madhulika’s monthly earnings are estimated to be between ₹27,000 and ₹83,000, showing that consistency and authenticity can create a lasting impact on viewers.
- Kabita’s Kitchen
At number four, we have Kabita’s Kitchen, a channel that has steadily built a strong presence on YouTube. What makes it unique is not just the wide range of recipes, but also Kabita’s inspiring journey from being a homemaker to becoming a recognized digital creator.
Today, the channel has around 14.2 million subscribers and features more than 1,900 uploaded videos. According to Social Blade, the channel’s monthly income is estimated to be between $39,000 and $117,000, proving how consistency and creativity in cooking can turn passion into a profession.
- Cooking Shooking Hindi
At number five, we have Cooking Shooking Hindi, another well-loved channel in the cooking category. The channel has built a strong community of 12.4 million subscribers and features more than 393 videos that showcase a variety of recipes.
So far, the channel has received over 1.91 billion views, reflecting its wide reach and consistent audience interest. Based on Social Blade estimates, Cooking Shooking Hindi earns between $11.7K and $35K per month, which is roughly ₹10 lakh to ₹30 lakh. This show how passion for cooking, when paired with creativity and dedication, can turn into a steady source of income on YouTube.
How to Start a Cooking Channel?
In this part of the article, we’ll share some useful tips on how to create and grow a cooking channel on YouTube. In almost every household in India, there are women who are exceptionally talented in cooking. However, when it comes to showcasing that talent to the world through YouTube, many often hesitate or feel unsure about where to begin.
That’s exactly why we are here—to guide you step by step. With the right approach, you can start your own cooking channel, share your delicious recipes with a global audience, and turn your passion for food into something meaningful and rewarding.
- Choose your Theme
When you plan to start a YouTube channel, one of the most important things is deciding the theme you want to work on. A niche simply means the area of cooking that excites you the most. Since food has countless varieties, it’s better to pick one clear direction rather than trying to cover everything at once.
You could share recipes around purely vegetarian meals, non-vegetarian dishes, vegan food, raw recipes, sweets, cakes, or even light salads. Another option is to present food in a particular way, such as homestyle cooking, street food recipes, or traditional village-style dishes. Having a clear theme makes your content more organized and allows your audience to connect with you more easily.
2. Arranging Video Recording Equipment
After choosing your cooking niche, the next step is to arrange the equipment needed for filming. Many beginners feel they must invest in costly gear right away, but that isn’t necessary. At the start, your smartphone is more than enough to capture quality videos.
As your channel grows, subscribers increase, and you begin earning from AdSense, you can gradually upgrade your setup. The essential items you’ll eventually need are a camera, a tripod, and a microphone.
In the beginning, though, keep it simple. A basic stand or holder for your phone—priced around ₹300 to ₹1,500—is sufficient to start recording. Remember, in the early stage, your creativity and consistency matter far more than expensive equipment.
3. Recording Your Videos
When you start filming, make sure your camera is properly set up with a clear view of the kitchen counter. Maintain confidence while speaking or presenting in front of the camera—it helps viewers connect with you better. Also, pay attention to lighting; every detail you want to show should be bright and clearly visible.
While creating content, focus more on long-format videos rather than just short clips. Shorts can be useful for quick engagement, but when it comes to monetization and building steady watch time, longer videos prove to be more rewarding.
4. Editing Your Videos
Editing may sound technical, but in reality it’s quite simple once you try. To get started, all you need is a basic mobile app.
Go to the Google Play Store and pick an application that feels easy for you to use. Some popular choices are Kinemaster, InShot, or VN Editor. With these, you can shorten unnecessary parts, join clips together, place background sound, or highlight important moments with text. Over time, your editing skills will improve, and your videos will appear smoother and more engaging.
5. Sharing Your Video Online
After preparing your video, the next step is to open your own space on the platform. Sign in using your Google login and set up a channel with a unique and simple name that reflects your cooking style. Once done, you’re ready to share your content.
When posting, focus on three key details — the headline, a short explanation, and helpful tags. Spend some time making them clear and appealing so that more viewers can discover your content. Along with this, create an engaging cover image that grabs attention at first glance and motivates people to watch. Once everything is in place, go ahead and make your video live for the audience.
How Will Your Channel Start Earning?
Let’s now understand the process of turning your cooking channel into a source of income. To qualify, your channel needs to meet certain requirements. For example, you should build a community of at least one thousand followers and achieve around four thousand total viewing hours within a year. If you are focusing on short clips, then you’ll need millions of views to be eligible.
Once you reach these milestones, you can submit a request to join the partner program and start receiving earnings. Keep in mind, it may take time to reach this point, and many beginners feel discouraged. But remember — consistency is the real key. Keep creating and uploading, and gradually you’ll see the results.
Important Points to Remember
Many new creators make common mistake that slow down their channel’s growth. If you avoid these, your cooking channel can perform much better.
- Always follow the basic rules and policies of the platform.
- Make the first 30 second of your video interesting and engaging, so viewers decide to keep watching.
- Keep updating your content style with what’s trending.
- Never delete old uploads, as it can affect your channel’s performance.
- Ensure that your sound is clear and pleasant for viewers.
- Don’t disappear for long periods; consistency is important.
- Upload regularly — even starting with one video per week is a good havit.
- Avoid shortcuts like paying for fake subscribers or exchanging subscribers. Let your audience grow naturally.
- Place your video in the correct category to reach the right audience.
- Optimize your content by using relevant words in titles and descriptions.
- Try to upload when your audience is most active.
- Don’t expect overnight results. Building a channel takes patience — it may take months before you see steady progress.
By keeping these practices in mind, you can build and sustain your YouTube cooking channel for the long run.
Conclusion
Building a cooking channel on YouTube is simpler than most people think. With consistency, creativity, and patience, you can slowly turn your love for food into a rewarding journey. Growth won’t happen overnight, but steady effort always brings results.
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