Jaguar the iconic british brand has unveiled its new logo, and branding strategy as it gear up to go all electric. but lets just say the internet had a lot to say about it
On november 19th, Jaguar dropped the redesigned logo and branding. Signaling a major identity
The company is planing to launch three new electric vehicle in 2016, as part of its mission to become an all electric luxury brand
To mark thi transformation Jaguar introduced a fresh logo stylized as Jaguar with G and U in capitals blending upper and lowercase letters to create what they call as visual harmony
Alongside this their iconic leaper cat design has been revamped, embossed on brass and paired with slogan like delete ordinary live vivid and copy nothing
But Jaguar has intentionally puled older model off sale to create a firebreak between the past and a bold new feature
The brand even teased a new concept car debuting at Miami art week on December 3rd, A glimpse Jaguar's future on the road
The rebranding rollout included a sleek promotional video, but let's be honest it didn't actually roar on social media